the wait is over

The book

Key literature reference

Publishing the book means giving future design students new material on which they can base their studies, since literature is very limited today.

Exclusive illustrated essay

A book you must have if you want to know everything about dynamic identities. In it, you can find a lot of case studies, rich in information and images provided directly by some of the most important graphic design studios from all around the world.
The most famous examples are shown, along with some of the latest projects of recently released dynamic identities.

Different point of view

It is a new way to consider the dynamic identities, more technical and based on an analysis of the different graphic solutions.
It is not only a simple subdivision of dynamic identities, but it is a real classification system.

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THE e•BOOK

After the first edition published in 2023 by Liberedizioni in paperback format, the digital version is now released. You can find it on Payhip in PDF format, both in English and Italian language. If you like it, please, leave a feedback and spread the word.


Abstract

The book proposes a new classification system of dynamic visual identities, which is not limited to a single subdivision, but takes into consideration several classification categories separately. In addition, a technical and detailed analysis of the different graphic solutions that characterize the dynamic identities is carried out. In fact, case studies will be analysed along with tables and images. A totally new and more methodical approach to the subject is therefore proposed, driven by the desire to shed light on a reality about which not much has been written so far. The intent of this book is to disclose information about the subject of dynamic identities, to introduce an innovative criterion for cataloguing and analysis, to provide future students, designers and all graphics lovers with material on which master their passions and interests.

 

SIX DIFFERENT CATEGORIES OF CLASSIFICATION

NEW CLASSIFICATION SYSTEM

For an overall view of the project of a dynamic identity, six different conceptual areas have to be analysed.
Find out which ones!

CATEGORIES AND GROUPS

Book numbers

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3
Editions
5
External resources
57
Countries reached
where to purchase

available worldwide

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eBook_ENG + eBook_ITA
Amazon
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Around the net

External resources, articles and more

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THE AUTHOR

ABOUT ME

SERGIO CORINI

My name is Sergio Corini, I was born in 1992 and I am a graphic designer and a farmer living in the countryside of Brescia, Italy. In February 2015 I graduated in Communication Design at the Design School of the Politecnico di Milano. The degree thesis focused on generative dynamic identities; while writing I realized that the literature about the subject of dynamic identities was lacking. Consequently, I decided to deepen my knowledge and I came up with a new classification system and a new method of analysis. I immediately began to outline various classification groups and gradually reached a well-structured classification system. After about four years of intensive work, alternating the writing of the book with work in the countryside and occasional collaborations as a designer, the book is now available worldwide.
Basketball is my passion, along with music, my traveling companion; Seneca and Jack London my old masters, Gatto my cat and Bruno (R.I.P.) my dog, a German shepherd full of life.
Recently approached the world of yoga, meditation, cycling and quantum physics. Dispenza and Walsh (and many others) my new masters, now I am aware of the power of thoughts and emotions.
With gratitude,
Love to everyone.



Contacts

Brescia, ITALY
corinisergio[at]gmail.com