1000 case studies

Searching for dynamic identities projects? You are in the right place!

• The projects are listed in alphabetical order and are followed by links and the bibliographical reference where you can find information or visual material about them.
  
  
  ◆ Airbnb – DesignStudio
• https://design.studio/work/airbnb
  
  
  ◆ Amplifon – Landor & Fitch
• https://landor.com/news/landor-and-amplifon-creating-a-revolutionary-brand-experience
  
  
  ◆ Aol – Wolff Olins
• https://www.wolffolins.com/case-study/aol/
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ Art Collection Fund – Base
• https://www.basedesign.com/
• Shaoqiang, Wang
  2015, Logograma. Logo design for dynamic identities, China, Promopress.
  
  
  ◆ Baskin Robbins – Jones Knowles Ritchie
• https://jkrglobal.com/case-studies/baskin-robbins/
  
  
  ◆ Bloomsbury Research Institute – Igloo
• http://igloo.co/projects/bloomsbury-research-institute/
  
  
  ◆ Campari Academy – Landor & Fitch
• https://sites.wpp.com/wppedcream/2018/design-and-branding/identity_and_branding_-_identity_design_large_1000s/campari-bold-distilling-character/
  
  
  ◆ Carattere – Giuseppe De Luca
• http://www.giuseppe-deluca.com/project/carattere-branding
• Shaoqiang, Wang
  2015, Logograma. Logo design for dynamic identities, China, Promopress.
  
  
  ◆ Cinemetrics – Frederic Brodbeck
• http://cinemetrics.fredericbrodbeck.de/
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ City of Melbourne – Landor & Fitch
• https://landor.com/thinking/rebranding-the-city-of-melbourne
• Dopress Books
  2013, Dynamic Logo, UK, Cypi Press.
  
  
  ◆ Curtis Institute of Music – AdamsMorioka, OTTO Brand Lab
• https://ottobrandlab.com/Curtis
• https://adamsmorioka.com/all-work/curtis-institute-of-music/
• https://www.burningsettlerscabin.com/curtis-institute-of-music
  
  
  ◆ Design Academy Eindhoven – The Stone Twins
• https://www.stonetwins.com/project/design-academy-eindhoven
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ Döll – Dietwee
• https://www.dietwee.nl/werk/type-klant/dienstverlening/doll/
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ Editions at Play – Universal Everything
• https://universaleverything.com/projects/google-creative-lab-editions-at-play
  
  
  ◆ Effenaar – Fabrique
• https://www.fabrique.com/
• https://europeandesign.org/submissions/effenaar-visual-identity/
• Chiappini, Cristina & Sfligiotti, Silvia
  2010, Open projects. Des identités non standard, France, Pyramyd.
  
  
  ◆ Expatcenter – Fabrique & Silo
• https://www.fabrique.com/
• https://www.siloagency.com/case/expatcenter-amsterdam/
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ &Walsh – &Walsh
• https://andwalsh.com/work/all/our-branding/
  
  
  ◆ Frac Center – Müesli
• http://www.ateliermuesli.com/index.php?/projets/identite/
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ Genesis Bejing – Wolff Olins, onformative
• https://www.wolffolins.com/case-studies/genesis-beijing/
• https://vimeo.com/250100464
• https://vimeo.com/240155219
  
  
  ◆ Google – Dennis Hwang (oggi un team di illustratori – doodler – e ingegneri)
• https://www.google.com/doodles?hl=it
• Chiappini, Cristina & Cioffi, Andrea
  2006, Identità cinetiche. Alcune case history di sistemi visivi variabili, in “Progetto
  Grafico”, n.9, dicembre, Aiap, pp. 96-108.
  
  
  ◆ High Tech Software Cluster – Edhv
• https://www.edhv.nl/projects/intelligent-identity/
  
  
  ◆ Holzäpfel – Karl Gerstner
• Secolo, Christopher
  2011, Identità dinamiche. Nuove metodologie progettuali dell’immagine coordinata,
  Università Iuav di Venezia, Facoltà di Design e Arti.
  https://issuu.com/secolo3/docs/identita_dinamiche_christopher_secolo
  
  
  ◆ Hong Kong Drama Theatre and Education-Heritage Theatre – TGIF
• http://www.tgif.com.hk/
• https://www.idnworld.com/creators/TGIF
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ House of Visual Culture – Edhv
• https://www.edhv.nl/portfolio/dynamic-visuality/
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ IDTV – Lava
• https://lava.nl/projects/IDTV
• http://www.cooee.nl/projects/idtv/
• Chiappini, Cristina & Sfligiotti, Silvia
  2010, Open projects. Des identités non standard, France, Pyramyd.
  
  
  ◆ Literature In Köln – GGK
• Secolo, Christopher
  2011, Identità dinamiche. Nuove metodologie progettuali dell’immagine coordinata, Università Iuav di Venezia, Facoltà di Design e Arti.
  https://issuu.com/secolo3/docs/identita_dinamiche_christopher_secolo
  
  
  ◆ Maggie’s – Pentagram
• https://www.pentagram.com/work/maggies
  
  
  ◆ MAIO – TwoPoints.Net
• https://new.twopoints.net/
• https://www.aa13.fr/design-graphique/maio-twopoints-12815
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ Media Citymark – Studio AdHoc
• Chiappini, Cristina & Cioffi, Andrea
  2006, Identità cinetiche. Alcune case history di sistemi visivi variabili, in “Progetto Grafico”, n.9, dicembre, Aiap, pp. 96-108.
  
  
  ◆ Metra International – F.H.K. Henrion
  Chiappini, Cristina & Cioffi, Andrea
  2006, Identità cinetiche. Alcune case history di sistemi visivi variabili, in “Progetto Grafico”, n.9, dicembre, Aiap, pp. 96-108.
  
  
  ◆ Metra International – F.H.K. Henrion
• Chiappini, Cristina & Cioffi, Andrea
  2006, Identità cinetiche. Alcune case history di sistemi visivi variabili, in “Progetto Grafico”, n.9, dicembre, Aiap, pp. 96-108.
• https://issuu.com/secolo3/docs/identita_dinamiche_christopher_secolo
  
  
  ◆ MIT Media Lab – Pentagram
• https://www.pentagram.com/work/mit-media-lab?rel=search&query=mit%2520media%2520lab&sector=&discipline=&page=1
  
  
  ◆ Museum of Architecture and Design – IlovarStritar
• http://ilovarstritar.com/Projects/MAO—Museum-of-Architecture-and-
  Design.aspx
• http://mao.si/Mao-en.aspx
• Dopress Books
  2013, Dynamic Logo, UK, Cypi Press.
  
  
  ◆ Museum of Arts and Design – Pentagram
• https://www.pentagram.com/work/museum-of-arts-and-design
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ NAi – BruceMauDesign
• https://www.brucemaudesign.com/work/nai-netherlands-architectureinstitute
• Chiappini, Cristina & Cioffi, Andrea
  2006, Identità cinetiche. Alcune case history di sistemi visivi variabili, in “Progetto
  Grafico”, n.9, dicembre, Aiap, pp. 96-108.
  
  
  ◆ National Women’s History Museum – Pentagram
• https://www.pentagram.com/work/national-women-s-history-museum
  
  
  ◆ New Prevention Technologies – Cooee
• http://www.cooee.nl/projects/npt/
• Dopress Books
  2013, Dynamic Logo, UK, Cypi Press.
  
  
  ◆ Nimus – Matilde Arduini, Michele Corradini, Paola Berardelli, Silvia Acerbi
• http://www.silviaacerbi.com/
• https://www.behance.net/gallery/16757303/Nimus-contemporary-operafestival
• Dopress Books
  2013, Dynamic Logo, UK, Cypi Press.
  
  
  ◆ Norwegian University of Life Siences – Tangram
• http://tangram.no/
• https://rulesbased.wordpress.com/2010/11/25/biogram/
• https://www.nmbu.no/en/news/archive/2004-10/new-logo-for-umb
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ Oi – Wolff Olins, onformative, FutureBrand
• https://onformative.com/work/oi
  
  
  ◆ Optix – Optix
• http://optixlovesyou.com/work/HelloOPTIX
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ OVG – Studio Dumbar
• https://studiodumbar.com/work/ovg-real-estate
• Shaoqiang, Wang
  2015, Logograma. Logo design for dynamic identities, China, Promopress.
  
  
  ◆ Pay.UK – SomeOne
• https://someoneinlondon.com/projects/the-6-7-trillion-brand
• https://www.wearepay.uk/
  
  
  ◆ Philadelphia Museum of Art – Pentagram
• https://www.pentagram.com/work/philadelphia-museum-of-art
• Shaoqiang, Wang
  2015, Logograma. Logo design for dynamic identities, China, Promopress.
  
  
  ◆ Poetry Foundation – Pentagram
• https://www.pentagram.com/work/poetry-foundation?rel=search&query=poetr&page=1
  
  
  ◆ Secca – Pentagram
• https://www.pentagram.com/work/southeastern-center-for-contemporary-art/story
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ Seconde Nature – Universal Everything
• https://universaleverything.com/projects/seconde-nature
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ Seed Media Group – Sagmeister Inc.
• https://sagmeister.com/
• http://www.richardthe.com/seed/
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ Tate – North
• https://www.northdesign.co.uk/
  (standard identity, not dynamic)
  
  
  ◆ Tate – Wolff Olins
• https://www.wolffolins.com/case-study/tate/
• Chiappini, Cristina & Cioffi, Andrea
  2006, Identità cinetiche. Alcune case history di sistemi visivi variabili, in “Progetto Grafico”, n.9, dicembre, Aiap, pp. 96-108.
  
  
  ◆ Tecla System – Andrea Veramonti
• https://www.andreaveramonti.it/en/portfolio/tecla-system/
  
  
  ◆ The Life Center – Mind Design
• http://www.minddesign.co.uk/show.php?id=620&pos=6&cat=2
  
  
  ◆ The Prince Estate – Base
• https://www.basedesign.com/work/the-prince-estate
• https://prince2me.com/
  
  
  ◆ ThunderSquare – ThunderSquare
• https://thundersquare.netsons.org/
  
  
  ◆ Tv Asahi – Tomato
• http://www.tomato.co.uk/
• http://www.dirkvandooren.com/tv-asahi
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ USA Today – Wolff Olins
• https://www.wolffolins.com/case-study/usa-today/
• Van Nes, Irene
  2012, Dynamic Identities. How to create a living brand, Netherlands, BIS Publishers.
  
  
  ◆ Walker Expanded – Andrew Blauvelt, Chad Kloepfer
• https://walkerart.org/magazine/video-walker-expanded-explained
• https://www.youtube.com/watch?v=PzmaYWtYTYM
• http://www2.walkerart.org/
• Felsing, Ulrike
  2010, Dynamic identities in cultural and public contexts, Switzerland, Lars Müller
  Publishers.
  
  
  ◆ Westinghouse – Paul Rand
• https://issuu.com/secolo3/docs/identita_dinamiche_christopher_secolo
• Chiappini, Cristina & Cioffi, Andrea
  2006, Identità cinetiche. Alcune case history di sistemi visivi variabili, in “Progetto
  Grafico”, n.9, dicembre, Aiap, pp. 96-108.
  
  
  ◆ Whitney Museum – Experimental Jetset
• https://www.experimentaljetset.nl/archive/whitney-museum-identity
  
  
  ◆ Wildlife Conservation Society – Pentagram
• https://www.pentagram.com/work/wildlife-conservation-society/story
  
  
  ◆ Woodou – Michele Mazzucco
• https://inzpired.tumblr.com/post/147947478642/shortinspiration-woodouwoodou-
  is-an/amp
• https://www.michelemazzucco.it/
• Dopress Books
  2013, Dynamic Logo, UK, Cypi Press.